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Based on a true Story

Conceptual Packaging

This notebook was sent to clients in a VHS-shaped paper case(tte) that served both as primary and tertiary packaging. The concept leaned on the studio’s growing video production which was also the medium chosen for the annual year-in-review report.

The full sendout consisted of a notebook and a card, both packaged in the VHS-cassette. The QR-code on the card lead to a custom web page, which in turn showed the year-in-review video.

Stack of colorful notebooks beside two black VHS tape-style boxes on a shiny, iridescent fabric background; one box has a label with text and a QR code, the front notebook card reads '3 MINUTES OF LOVE' in bold, retro-style letters.
Close-up of a notebook with a black cover that has the text 'BASED ON A TRUE STORY' in white, with colorful edges in green, blue, orange, pink, and yellow visible.
Three stacked black rectangular boxes with circular embossed patterns and white labels containing handwritten text, set against a black background.
Close-up of black textured packaging with embossed text that reads 'Amazing things inside. With love from team k.'
Black rectangular package with a white label addressed to Buzz Lightyear, Andy's Bedroom, San Francisco, with circular patterns on each side of the label and subtle embossed text above the label on a dark surface.
Close-up of a black paper object with a textured surface and a tear strip partially peeled back, revealing a pattern of colorful segments in green, pink, orange, and purple underneath.
Stack of notebooks with black covers and colorful tabbed edges in white, blue, yellow, green, pink, orange, and purple against a black background.
Black notebook with a green-colored side edge and multi-colored tabs including blue, orange, yellow, and green on its bottom edge, placed on a black surface.
Close-up of a black notebook's inside cover showing printed white text listing cast and crew details, a warning label, and bright neon green edges with a multi-colored strip visible on the spine.
Close-up of four stacked black notebooks with embossed circular logos featuring the letter K on their spines, set against a dark background.
Close-up of several black VHS-style cassette tape boxes with colorful zigzag tape-like patterns on top, laid out on shiny holographic fabric; some boxes have white labels with handwritten names and addresses.

Studio

Kreatives

Team

Creative Direction
Art Direction
Design & Production
Photography & Film
Video Editing
Franzi Sessler
Taina Ceccato
Julie Frank
Sebastian Lehner
Marcel Tarantino
hallo@juliefrank.au(+61) 0493 662 281
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I acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

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