Based on a true Story
Conceptual Packaging
This notebook was sent to clients in a VHS-shaped paper case(tte) that served both as primary and tertiary packaging. The concept leaned on the studio’s growing video production which was also the medium chosen for the annual year-in-review report.
The full sendout consisted of a notebook and a card, both packaged in the VHS-cassette. The QR-code on the card lead to a custom web page, which in turn showed the year-in-review video.
I acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.