2020 Socked

A small-batch conceptual packaging and custom socks

In 2020 almost everyone walked through unknown paths—some may even have gotten sore feet. To relax and put their feet up, clients received these much needed cozy socks in 3 different designs - business, sporty and of course ‘hairy foot in sandal’. The socks were packaged in a shoe-like box that also doubled as a card with a message and a personal note.

This project received 1st place in the Dieline Awards 2021 (Category ‘Promotional‘).

Creative Direction

Art Direction

Design, Production

Photography

Franzi Sessler

Tainá Ceccato

Julie Frank

Sebastian Lehner

Prototyping