Diner in a Box

An unboxing experience of the yummy kind

Another surprising packaging was on the agenda for Kreative’s 2021 year-in-review. This time around, the newsletter was served with some steaming hot coffee and a donut, alongside an American Diner-esque friendliness that can only be transmitted through fun colours and retro graphics.
The packaging experience was planned out from start to finish: beginning with a sleeve that held together the box and also carried the shipping label to a base that fell open and revealed the goodies and of course French fries (a.k.a. biodegradable yellow Packing Peanuts).

Creative Direction

Art Direction

Illustration, Design,
Production

Photography

Franzi Sessler

Tainá Ceccato

Julie Frank

Sebastian Lehner