Based on a True Story
Custom Notebook and Packaging
Creative Direction
Art Direction
Design, Production
Motion Design
Webdesign
Photography, Film
Video Editing
Franzi Sessler
Tainá Ceccato
Julie Frank
Bruce Morrison
Alan de Sousa Silva
Sebastian Lehner
Marcel Tarantino
This notebook was sent to clients in a VHS-shaped paper case(tte) that served both as primary and tertiary packaging. The concept leaned on the studio’s growing video production which was also the medium chosen for the annual year-in-review report.
Tear strip
(Techni-)colour cut
Varnish and
embossing
The full sendout consisted of a notebook and a card, both packaged in the VHS-cassette. The QR-code on the card lead to a custom web page, which in turn showed the year-in-review video.
