Allianz Number 1
A stop motion animation that represents the insurer’s people
Allianz was named the world’s number-one insurer according to the 2022 Best Global Brands Ranking. For their internal and external communication, they decided to show off what makes up Allianz as a company: the people. They called their agents to record videos for social media, around which an intro and outro animation would build a frame.
The animation we created for this case consists of a key visual that displays the many different people with different backgrounds coming together from around the world to make up the “#1 company”.
Franzi Sessler
Tainá Ceccato
Julie Frank
Bruce Morrison
Sebastian Lehner
Marcel Tarantino
Creative Direction
Art Direction
Design, Production
Motion Design
Photography
Sound Design
Behind the scenes
For this complex stop-motion intro, we planned the full animation frame by frame, deciding which elements needed to move or evolve at specific moments.
The many different colours and shapes, some of them carrying a unique texture, represent the diversity of the agents, the people, and the core of the company while sticking to the brand of Allianz.